Just as slavery was the defining struggle of the 19th century and totalitarianism that of the 20th, the fight to end the oppression of women and girls defines ours. In 2009, with the acclaimed bestselling book, Half the Sky: Turning Oppression into Opportunity for Women Worldwide, journalists Nicholas Kristof and Sheryl WuDunn took on this urgent challenge and encouraged readers to join a burgeoning movement for change.
Funded by USAID, E-Line Media joined Games for Change in support of this mission to create three mobile phone games that tackle key issues related to health and gender equity:
Family Choices – Family Choices enhances the perception of a girl’s value to her family by emphasizing the importance of keeping her and her peers in school. The ‘choose your own adventure’ game allows players to explore the outcomes of a family’s choices related to a girl’s education, early marriage and family planning. Players decide whether Anu (in India) or Mercy (in Kenya) will ultimately achieve their dream of becoming a financially independent nurse.
9-Minutes – Players experience the adventures of nine months of pregnancy in just nine minutes. The game aims to introduce players to the key dos and don’ts of pregnancy by presenting players with a series of life choices (physical, medical and social) against the clock. The player’s choices determine the health and well-being of both mother and baby.
Worm Attack! – Worm Attack! aims to keep girls and boys healthy by defeating the dangerous worms inside their stomachs. Young players, their teachers and families work to rid themselves and their communities of infestation with intestinal worms in this fast-paced game through the strategic use of deworming pills.
The games were executive produced by Games for Change, developed by Mudlark and published by E-Line Media, with Hindi language solution provided by Reverie Language Technologies.
Early on, Games for Change and E-Line Media reached out to NGOs – Deworm the World, Breakthrough, FilmAid and CEDPA – to integrate them into the development process. These groups helped conceptualize, define goals and provide content expertise. They also connected us with local communities to solicit feedback on art, gameplay, language and instructional content. One local partner was so enthusiastic about helping that we named a game character after her!
The games are being released as part of USAID’s continued support of gender and family issues and their commitment to increase global awareness to bring about social change in the areas of health, gender equality and empowerment. They will be disseminated for use in India and East Africa by NGOs and more widely through in-country app stores (Nokia, Safaricom, GetJar, and Appia). The games complement a series of 18 short educational and advocacy videos on health and gender-related topics that were launched in September 2012.
How to get the games
Mobile phone games are available in English, Hindi and Swahili. The games are free and available through in-country mobile phone app stores, including Nokia, Safaricom, GetJar and Appia. Or send an e-mail to firstname.lastname@example.org for access to the games.
- Evaluation Report
- Half the Sky Movement
- Games for Change
- On Facebook
- USAID’s website
- USAID press release
- USAID blog
- USAID Frontlines: Big Choices on a Small Screen: Can Games Really Spark Change?
- New video games offer vital health tips
- Complementary short educational videos were developed alongside the games to enhance their use within communities by NGOs and other groups. Watch the HTS Videos